Freelance SEO Consultant for B2B & Biotech

Hi, I'm George. Let’s grow your organic traffic and qualified leads.

I’m a freelance SEO consultant helping businesses improve rankings with a clear strategy, technical fixes, and content that matches real search intent.

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© George Pavlopoulos. All rights reserved.

About

I’m George, a freelance SEO consultant with 8+ years of experience helping businesses grow through search. I’ve worked with biotech and life sciences businesses where accuracy and complex topics matter. Based between Athens and Berlin, I combine analytical SEO work with a strong writing background to turn complex topics into clear pages that rank and convert.I work with businesses across different industries (from strategy and keyword research to technical SEO, content planning, and reporting), always with transparency and a plan you can actually implement.Let’s connect, and I’ll share what I’d prioritize first to improve your organic visibility and bring in more qualified traffic.

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My SEO Services

Practical, transparent SEO support focused on what will move the needle for your site. Most projects start with an audit and a roadmap; implementation is optional.

  • Website Audit & Action Plan (technical + content + priorities)

  • SEO Strategy Consultation (clear next steps, tailored to your goals)

  • Keyword & Content Research (what to target, what to create, what to update)

  • Competitor Analysis (what’s working for others and how to outperform)

  • Backlink Strategy Guidance (ethical outreach opportunities + risk checks)

  • On-page Optimization (optional) (only if you want hands-on execution)

  • Google Ads (optional) (when paid search makes sense alongside SEO)

What I focus on

I focus on strategy, technical clarity, and content direction. So you know exactly what to fix, what to publish, and what to stop doing.

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Case Studies

Below, you'll find brief case studies highlighting some of my recent SEO projects. Each outlines the initial challenges, the tailored SEO strategies I implemented, and the measurable improvements achieved. Client names have been anonymized to respect confidentiality agreements.

Case Study 1: Biotech Company Website Revamp

Industry: European Biotechnology CompanyProblem: The client's website lacked a proper structure and has never been optimized. There was no keyword targeting, and the internal linking was inefficient. This resulted in low organic visibility and limited search engine traffic.Solution: After a comprehensive website audit, I performed a thorough website and e-shop content revamp, including in-depth keyword research and structural optimizations. I also improved the internal linking structure to enhance topical authority and fixed readability issues.12 Months SEO Results: Organic rankings significantly improved, with the website moving from ranking for 147 keywords to over 320, including top rankings (#1-2 positions) for highly competitive biotech terms. Organic traffic increased by 42% on the main website and 64% on the e-shop, along with an increase in domain authority.(Client details anonymized due to NDA.)

Case Study 2: Stem Cell Technology Company

Industry: Stem Cell Technology ServicesProblem: Initially, the website ranked poorly for relevant industry terms (most keywords below position 50). Website traffic and online visibility were limited, hindering the company's market presence.Solution: Implemented extensive SEO strategies, including detailed keyword research, complete content restructuring, on-page SEO optimization, and targeted audits. Emphasized consistent content updates and targeted backlink acquisition.12 Months SEO Results: Keyword rankings improved by over 60%, with significant jumps for core industry terms. Organic traffic increased by approximately 118%, including growth from Google (119%) and Bing (82%). Domain authority, initially affected by technical issues, was successfully restored and stabilized, supporting continued growth in organic visibility.(Client details anonymized due to NDA.)

Case Study 3: Growing a travel blog

Industry: Travel BloggingProblem: I started my travel blog LettersToBarbara from scratch, with the purpose of growing it organically.Solution: Applied strategic keyword research, content optimization, consistent blog posting, and targeted SEO tactics to improve organic reach.3 Years SEO Results: Successfully grew the blog to 15,000 monthly organic clicks, substantially increasing its visibility and audience reach. The blog currently ranks for more than 1,000 keywords and is monetized via various platforms.

Case Study 4: SEO for wedding photographer

Industry: Professional Wedding PhotographyProblem: A wedding photographer was struggling to appear in search results for highly competitive keywords in his niche.Solution: Executed detailed keyword research, optimized website content, built targeted backlinks, and enhanced the site's technical SEO structure. Meanwhile, handwritten SEO-optimized articles were uploaded to the website.12 Months SEO Results: Achieved prominent rankings for 30 highly competitive keywords, significantly increasing visibility and attracting targeted client inquiries.
(Client details anonymized due to NDA.)

Case Study 5: Luxury Villas Visibility

Industry: Luxury Hospitality / Real EstateProblem: A luxury villa owner had no previous online visibility, making it challenging to attract potential guests.Solution: Developed a tailored SEO strategy, including thorough keyword research, optimized website structure, compelling content creation, and local SEO tactics.12 Months SEO Results: Successfully established strong organic visibility from scratch, attracting targeted organic traffic and increasing bookings significantly.
(Client details anonymized due to NDA.)

Contact

Contact me today to discuss a customized SEO strategy designed specifically for your business needs.

Thank you

Thank you for contacting me. I always reply within 24 hours :)